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BRASS KNUCKLE WHISKEY

Unmatched Smoothness.

Brand Strategy
Art Direction
Copywriting
Web Design & Development
Motion Design & 3D Visualization
Content Creation

We’re partnering with Brass Knuckle Whiskey to amplify their brand and expand their reach, building on their bold identity and reputation for craftsmanship, authenticity, and rebellious spirit.

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Working closely with their team, we’re driving new momentum, engaging a broader audience, and solidifying Brass Knuckle Whiskey’s position as a standout in the competitive spirits industry. Together, we’re shaping their next chapter and ensuring their continued growth.

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The goals of the project are the following:

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  • Strengthen Brass Knuckle Whiskey's distinct character and market presence

  • Expand their audience while deepening loyalty with existing customers

  • Build credibility with investors and media as a leader in the market

  • Drive sustained growth and elevate brand recognition​

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About BK Whiskey

Deep in the heart of Canada, where the spirit of Canadian whiskey craftsmanship thrives for almost two centuries, a new legend is born. Brass Knuckles Canadian Whiskey Master Select is created from the desire to forge a new path. Aged in charred White Oak barrels for five years, it embodies the ambitions of its creators, now its own. Each bottle is built from the finest materials, seamlessly shaped into a symphony by the master distiller—a maestro who redefines the ultra-premium whiskey experience.

Crafted with meticulous care by Toronto Distillery Group, this is not a just a whiskey, but a legacy. Pouring their passion and expertise into every bottle, they ensure that with every sip, the smooth, refined flavour leaves an impression as enduring as the brass knuckles themselves—a mighty symbol of strength and resilience.

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